Research Now SSI has combined its extensive portfolio of panel data and integrated data on a common platform. In addition, the data is available via API, the first time that such quality data is available programmatically at scale, including access to exclusive Research Now SSI panels that were not otherwise available programmatically.
With a reach that encompasses 60 million people globally and a library of over 2,700 profile attributes collected directly from individuals through survey data, users can benefit from a trustworthy data resource that is designed and actively managed to deliver a variety of advantages, including precise audience selection, reliability, and superior feasibility.
Less than 9 months after the company’s merger, the availability of all of its panel and integrated data assets on a single platform was made possible by a massive technology-driven data management effort that involved gathering and reconciling tens of thousands of profile mappings and millions of data points.
Programmatic access to the data is an alternative to Research Now SSI’s traditional managed services access, offering customers an option based on their requirements.
Gary S. Laben, CEO of Research Now SSI, says, “By giving our customers fast, easy access to our enormous and growing storehouse of data, we are acting as our own data exchange – the industry’s largest, where the data is carefully chosen and diligently managed. This is the first step in realising our strategy as a combined business to harness first-party data throughout the marketing spectrum, from market research to activation, to bring market researchers, marketers, advertisers and publishers insights based on the actual voice of the consumer.”