Market research data solution agencies Research Now and SSI have signed a merger agreement. Financial terms of the deal have not been disclosed. The combined company will be privately held, with Court Square Capital Partners and HGGC, the current majority owners of Research Now and SSI, respectively, remaining as majority owners of the combined business.
Together, the companies will be able to serve customers better and faster, while developing innovative marketing solutions based on technology and data. The companies’ complementary capabilities — in data integration methodology, automated and DIY research, cross-channel ad and audience solutions, panel recruitment/management technology, mobile market research and geo-location solutions, multi-mode data collection and operational platforms — will provide the foundation for leveraging first-party data beyond traditional market research as well as accelerate development of innovative client solutions based on data, technology, and real-time consumer sentiment. In addition, the new entity will have expanded global reach, allowing worldwide delivery of existing and new solutions.
Chris Fanning, president and CEO of SSI, says, “Combining our capabilities and talents creates accelerated synergies across products, services, and operations. The combination will also enable accelerated investments in the development of new markets and data solutions that will ultimately help our customers grow their businesses more successfully.”
Gary S. Laben, CEO of Research Now, says, “Together, we can advance the state-of-the-art in automated research, delivery and solutions as well as in research-enriched data integration to give our customers increased competitive advantage. We will be better able to serve existing and new customers with a range of solutions for data-driven marketing and decision-making informed by research-based direct consumer engagement.”