Content ratings provider OpenSlate has hired Poppy Hill as Managing Director for Asia Pacific. Hill is responsible for driving regional business development efforts, and the greater adoption of the OpenSlate industry-leading brand safety solution across the Asian and Pacific markets. She is based at the company’s office in Sydney, Australia
“As the demand for OpenSlate from enterprise and global brands continues to grow, we are reinforcing our worldwide infrastructure and talent,” said Brian Quinn, President of OpenSlate. “This is an exciting time for OpenSlate, as some of the industry’s leading executives sign on to join our team. We are thrilled that Poppy is joining the team and we are confident that her knowledge and experience will help drive success in the APAC market.”
Globally, OpenSlate provides advertisers with a consistent means of classifying content, measuring quality and assessing brand suitability. The company currently measures and scores more than 600 million ad-supported videos.
Hill has spent the last seven years developing programmatic marketplaces and commercial strategies in senior positions at InMobi, Multi Channel Network and Network 10. Most recently, Hill was the head of programmatic at InMobi where she was responsible for the Australia and New Zealand marketplace.
Hill commented, “I’m excited to be joining OpenSlate to steer the APAC business to its next level of growth. The recent Nielsen alliance ensures that our buyers have access to more control over their video inventory, which is imperative. Brands are becoming increasingly focused on content suitability and contextual relevance to ensure video inventory is a good fit for their brand.”