Data collection agency Norstat AS has acquired the online consumer data company mafo.de GmbH as part of its growth strategy in Germany. Mafo.de is a Hamburg based, full service, online consumer data firm with an own panel counting more than 60,000 active panel members.
Norstat has acquired all shares of the German company mafo.de. Mafo.de is based in Hamburg and was founded back in 2010. Through this acquisition, Norstat gains access to a team in Hamburg and Berlin, efficient software solutions for automation of parts of the research workflow and the mafo.de panel with over 60,000 respondents.
“The acquisition of mafo.de is part of our growth strategy” says Knut Aasrud, CEO of Norstat Group. “mafo.de strengthens our position in the German market by adding its German panel, its customer interaction software solutions and dashboard technology, as well as strong customer relations, predominantly in the north of Germany. All of this complemented with a dedicated team with strong market research know-how”.
“As part of the Norstat Group, we get access to the high-quality Norstat panels in many countries, and our customers can rely on further investments both in the quality panel mafo.de and in further development of our software solutions. Together with Norstat we will continue our focus on customer-service, and look forward to provide our joint customers with even broader range of services” says Dominik Ebbers, Client Director at mafo.de.