Digital research agency MetrixLab has appointed Kevin Moran as President/Managing Director, MetrixLab US, replacing Nick Langeveld who has left to pursue a new opportunity.
Kevin brings extensive leadership skills and entrepreneurial experience to the role. His impressive career background has equipped him with expertise in business and finance, company ownership, operations, marketing and commercial positions, all prior to embarking on a career in market research in 1988. He rose to partner at Copernicus Marketing Science which became part of IPSOS, before founding and building Multi-Sponsored Studies Inc. (MSS) in 2004, a brand that forms the basis of MetrixLab’s influencer solution. MSS merged with Acturus in 2015 and Kevin was co-CEO until MetrixLab acquired the company in October 2017.
Kevin’s leadership team includes Aaron Peck who will assist him in driving commercial success, Doug Guion who will harmonize commercial activities with resources and systems requirements to deliver research excellence, and Philippe Marx who will focus on financial measures and effectiveness to optimize commercial performance.
Thijs Elias, MetrixLab’s CEO says: “Kevin has led some of our largest global clients and teams very successfully. Having worked closely with him, I appreciate his deep client knowledge and energy, and the positive impact it has on our clients’ businesses. I am confident that his proven leadership and commercial focus will drive MetrixLab US to the next level. His experienced team will ensure our clients continue to receive the excellent support we are renowned for.”