Kids’ market intelligence agency, Kids Insights, has made its first foray into Asia Pacific with Kids Insights India.
As part of their launch into India, Kids Insights have teamed up with TotallyAwesome. TotallyAwesome is the leading kids’ digital media company in the Asia-Pacific region, reaching over 170 million kids monthly across a desktop, mobile and online video. The company operates a kid-safe and compliant content and advertising platform.
“We are delighted to be continuing our global expansion. The launch into India is particularly exciting as it is a market that is going through a phenomenal transformation and digitalisation. Working closely with our local partner, Kids Insights India will be able to help clients understand the dynamics of the Indian children’s ecosystem, help them define their audience, measure and evaluate the success of campaigns and ultimately improve their return on investment”, says CEO of Kids Insights, Nick Richardson.
Kunal Mukherjee, Country Director of TotallyAwesome adds, “There is no doubt that the kid’s ecosystem in India is changing at a phenomenal pace and therefore having access to reliable and real-time market intelligence has never been more important. I am delighted to see that Kids Insights is now available to companies who are active in the Indian market”.
Nick Richardson, CEO of Kids Insights says, “We are delighted to have TotallyAwesome’s support and we look forward to developing a long and successful partnership with them”.