Shoppers’ behaviour agency Kantar Worldpanel has expanded its FMCG consumer panel service in Sri Lanka. In a joint initiative with Kantar LMRB, 300 new households have been added to the existing panel which now represents 4,500 households from across the country. The increased sample provides a more granular read which means 10 new categories such as pasta, shower gels, liquid detergents will be included as well as a more detailed and in-depth analysis of the existing 50 categories. The improvement is also supported by the introduction of digital-data capture through tablets that will be rolled out across the country during 2019.
Kantar Worldpanel has implemented a wide range of international best practices offering clients integration of Sri Lanka data into their regional and global servicing. This includes the rich portfolio of “Expert Solutions” –bespoke analytical services which can support clients’ decision-making in key business areas such as retail, media or innovation. The data delivery will be now supported through the deployment of WorldpanelOnline – Kantar Worldpanel’s data and analysis tool. These enhancements will deliver faster, more detailed insights for brands and retailers in the country.
Himalee Madurasinghe – CEO, Kantar LMRB, says: “The FMCG market in Sri Lanka continues to be challenging so brands and retailers need the most accurate and timely information to make better business decisions. Kantar Worldpanel’s improved consumer panel in Sri Lanka backed-up by the in-depth knowledge of the local team will allow us to identify more growth opportunities for all FMCG players.”
K. Ramakrishnan, General Manager and Country Head South Asia at Kantar Worldpanel, says: “The new service connects the Sri Lankan consumer panel with the global network of panel services operated by Kantar Worldpanel in Europe, Asia, Latin America, Middle East and Africa. This will allow us to provide additional understanding to anticipate shopper and consumer behaviour as well as global context for Sri Lankan brands wanting to grow at home or abroad.”
The first dataset for the improved Sri Lankan consumer panel will be available in April with data for Q1 2019.