Global market research agency Kadence Singapore has won Market Research Agency of the Year 2018 (Bronze) for the second year in a row, making it the only agency to have done so consecutively.
Kadence’s success was due to its momentum in striving for difference, relevance and impact in its research approaches, making Kadence stand out in an industry that has many similar product offerings.
The award, organized by Marketing Magazine (Singapore), judges agencies on four key factors: Performance, People, Product and Perspectives.
Performance — In order to ensure research reaches its maximum potential, Kadence helps clients formulate actionable insights to create positive impact to their businesses. Through Insight Activation Workshops, they bring together all stakeholders to understand the research findings and explore action points clients can take as a result of the research.
People — Kadence positions itself as a partner who is nimble, sensitive and in-touch. ‘Kaizen’ — seeking constant improvement — is their underlying philosophy. Everything they do — each meeting, brief, project, report, and presentation — is based on asking, ‘how can we do better’?
Product — Kadence further adapts research approaches to bring clients closer to the research and translate findings into actionable next steps. One example would be the use of technology such as VR headsets and 360-degree cameras to draw clients closer to consumers and unmask the research process.
Perspectives — To help all their clients understand the research findings, visual storytelling techniques translate results into deliverables couched in their parlance, so it becomes more compelling and sharable within the organization. Some examples include infographics, mock-up OOH advertisements, and insight video summaries, which help clients to remember the content and then put it into action.
Kadence Singapore is now the regional hub and ‘center of excellence’ for Kadence globally, leading the way with the results and regional impact to back it up.