Video analytics tech firm Innovid has launched a new office in Tokyo, Japan as part of its global expansion plans. In addition, the company has appointed local industry veteran Toichiro Watanabe as regional director. Watanabe’s expertise in this region and his in-depth knowledge of ad serving technologies positions Innovid to better serve regional and global advertising partners. Under his leadership, the team will address market-specific trends and opportunities, engage with new Japan-based advertisers, and expand existing client relationships.
“I am thrilled to join the world-class Innovid team and bring innovative data-driven video and connected TV campaigns to the leading brands and agencies in Japan,” said Watanabe. “The Japan market is an intricate and exciting place to explore connected TV advertising and there are many opportunities unfolding. Innovid’s presence in APAC has grown significantly over the past few years, and I look forward to developing and expanding the new Tokyo office.”
Watanabe comes to Innovid from Google’s DoubleClick, where he served for more than six years and launched pivotal products, such as DoubleClick Search (Search Ads 360) and DoubleClick Bid Manager (Display and Video 360). While at Google, he also developed the DoubleClick Campaign Manager (DCM) business in Japan and supported the GTM launch of Ads Data Hub across the APAC region. Previously, Watanabe served as a product specialist at Adobe/Omniture.
“Expanding Innovid’s presence in APAC has been a major area of focus and we are now able to welcome many new global and regional advertising clients in Japan,” said Zvika Netter, CEO and Co-Founder of Innovid. “Toichiro’s executive leadership, deep technical expertise and local market relationships with both brands and agencies will enable Innovid to serve the Japan market in the best way possible. We are excited to welcome him to the team.”
The new Tokyo office comes a year after Innovid’s expansion into the APAC region with the opening of its Singapore hub. The Tokyo office will be Innovid’s ninth location and fifth international office, further expanding its presence in Asia to complement the company’s overall global footprint.