InSites Consulting has joined forces with Sydney-based agency Direction First, through an acquisition. Terms of the deal were not disclosed.
The acquisition coincides with the imminent launch of InSites Consulting’s Consumer Consulting Square, a proprietary research engine offering an integrated suite of qual and quant solutions and a consumer audience all within one platform.
Co-founder and Chief Strategy Officer Tim Duhamel says of the acquisition: ‘Over the last five years, we have been working hard to develop a global and scalable business model to meet fast-evolving client needs and fuel business growth. The acquisition of Direction First represents a first and significant step in executing our non-organic growth plan’.
“It has been great to work together with the global thought leaders in the field of consumer collaboration and research innovation these past years. The timing of now officially becoming part of the InSites Consulting family could not be more perfect for the Direction First team. With increased traction on the Australian market, we are poised to optimally benefit from the bigger engine InSites Consulting provides our team with. I am really looking forward to join the group of managing partners at InSites Consulting and help achieve the strategic objectives of a truly global company.” concludes Erica Van Lieven, founder of Direction First. Erica remains Managing Director of the Australian office and also joins the management team of InSites Consulting.