App Annie Launches Android Metrics for China


Mobile app data company App Annie has launched comprehensive Android app usage metrics in China. This allows the company to provide extensive data visibility into the world’s largest mobile app economy.

App Annie’s launch of Android insights in China now offers companies an independent, streamlined and magnified view into how to measure success for their app business across all app markets. This had previously posed a challenge for the mobile industry as the market is fragmented into app stores of different sizes and consumer bases – which made access to digestible, unbiased, and reliable data extremely difficult.

These new metrics will help companies truly gauge real mobile app usage behavior in China from real-world users, empowering them to benchmark their success both in China and in international markets. Further, companies may now use these insights to: shape product development strategies based on high-performing apps in China, keep a pulse on the feature sets driving engagement, and benchmark against international peers to better understand their own performance in a global context.

“As a globally-focused company, we are very impressed by the impact the Chinese market has had on the mobile space and are devoted to providing the most reliable data into this market for our customers,” says Bertrand Schmitt, CEO and Co-founder of App Annie. “China is a key leader in mobile and digital trends, and having independent and trustworthy insights into its mobile consumers is critical for businesses to build successful app strategies – both in China and internationally.”

Web :