Social media monitoring agency Bakamo has hired Nicola Peck as Commercial Director. In her role, Nic will oversee Bakamo’s commercial engagements.
Prior to joining Bakamo, Nic has built some of the largest and most respected business relationships in the market research space. She has spent over 15 years with Cint, ICM, Synovate, TNS, bringing a holistic and result-oriented commercial outlook to Bakamo.
Nic will use her passion and curiosity to drive strategic clarity and empower the team to deliver on its mission: bridging the gap between consumers and brands, people and policy that can only be done by listening. Bakamo uses human intelligence to find out what people are saying in real-life at scale.
Daniel Fazekas, Founder and CEO says: “Even in the short 3 months, Nic has already been with us Bakamo has greatly benefited from her experience. She empowers our team to connect with clients, and help them hear people’s needs”. Nic comments “Bakamo is a genuinely disruptive innovation – creating a direct line between honest opinions, and brands’ real needs.” Chairman, Dan Foreman adds, “I’m excited to see the gathering momentum in the market research industry for accessing Social Media’s wealth of deep intelligence, reflected in Bakamo’s expansion in to Health and Political Research this year”