Fiftyfive5 hires performance monitoring lead


Market research agency Fiftyfive5 has appointed Nick Williams to lead its growing Performance Monitoring team across its four offices in Singapore, Sydney, Melbourne and Auckland.

Nick Williams – most recently SVP Edelman Intelligence in San Francisco – specializes in measurement strategy and data integration and has more than 15 years’ experience working with and for world-leading business’ including Nike, Pop Sugar, Facebook, Salesforce and IGN.  His people-centric, data-driven approach stems from his background in psychology, and his work is centered around blending research and analytics methodologies to optimize business and brand strategies and gain a deeper understanding of human behavior.

“Nick will champion the next horizon of growth and innovation for our performance monitoring team” said Darren Kemp, Founding Partner. “This part of our business continues to grow in double digits – and we now run more than 50 monitoring programs for clients in Australia and the region. We see significant opportunity to continue this momentum through a continued emphasis on innovation in integrated data analytics, powerful storytelling and creative data visualization, as well as leveraging new data sources to diagnose the why behind performance”.

Born in London and raised in New York, Nick has spent most of his adult life living on the west coast of the US, most recently in San Francisco and Seattle. He has moved to Australia to take up this leadership role at Fiftyfive5. “I feel very fortunate to join the team at Fiftyfive5, heading up the performance and tracking team, a meaty and challenging role that builds upon my recent measurement and strategy experience. It’s exciting to be a part of such a globally-minded organization and progressive/inclusive culture and I look forward to championing the next stage of development for this important pillar of the Fiftyfive5 business.” said Nick.