Audience data specialist Eyeota has hired Pieter de Zwart as Chief Technology Officer to lead the company’s technology strategy and spearhead the development of Eyeota’s global audience platform.
Pieter joins the team with more than a decade of ad tech engineering and management experience and a proven track record of developing scalable systems and processes. A frequent speaker at events, Pieter is highly regarded as a thought leader and expert in the industry. Prior to Eyeota, he spent nine years at the Rubicon Project, where he helped scale the business from a 100-person startup to a publicly-traded company.
“We are excited to welcome Pieter to Eyeota. His experience building teams and infrastructure across distributed markets in a growth stage company will allow us to scale at greater velocity,” said Kevin Tan, CEO, Eyeota. “His knowledge of the rapid evolving industry and deep relationships among tech leaders in the community will allow us to better target the development of our audience platform for clients and partners in the U.S. and across our global markets.”
Pieter held several roles during his tenure at the Rubicon Project, most recently as VP of Engineering, where he led the company’s header bidding and video initiatives. He was also the founder and President of Prebid.org, an independent organization designed to ensure and promote fair, transparent and efficient header bidding across the industry.
“Eyeota is at the nexus of an evolving ad and martech ecosystem as publishers realize the full potential of their data assets and buyers embrace buying high quality, privacy-compliant audiences,” said Pieter. “I seized a tremendous opportunity to join a seasoned and respected management team that is focused on building a global independent platform that enables clients to scale in their individual markets.”
Pieter received a bachelor’s degree in Mathematics and Computer Science and a master’s degree in Software Engineering from Santa Clara University.