Confirmit is providing customers with greater reporting, management and usability capabilities with the latest release of its comprehensive software platform, Confirmit Horizons.
Terry Lawlor, EVP Product Management at Confirmit, said: “Market Research businesses are constantly evolving and need evolutionary technology to support them in their day-to-day activities. Our agile development combined with continuous deployment ensures we’re able to rapidly meet our customers’ evolving needs for faster, deeper, more actionable insight.”
“At the same time, changing market demands and ever-increasing disruption are driving greater need for a revolutionary approach to research,” Lawlor continued. “That’s why, in addition to our continual evolution of the Confirmit Horizons platform, we’re also focusing on significant step-changes in the technologies, capabilities and solutions we offer.”
Wale Omiyale, SVP Market Research at Confirmit explained: “Researchers in both agencies and corporates are under increasing time pressure and need faster access to top level survey results for projects in field. This new reporting capability makes it even easier for them to gain instant access to the key information they need to understand the progress and success of their survey projects.”
“We’ve seen growing consumer demand for immediate online reward delivery following the completion of surveys, and this integration follows through on that need,” explained Jonathan Price, Chief Commercial Officer at Virtual Incentives. “As a bonus, automating this process is a great way to improve respondent satisfaction while also saving market research organizations valuable time.”
Ann-Marie Raposo, Product Manager at Virtual Incentives, added: “The system is incredibly easy to use. Confirmit Horizons users simply add the Virtual Incentives Extension into a survey to allow respondents to receive their reward immediately via the survey thank you page or an email.”