Insights exchange platform Cint has acquired P2Sample, a U.S.-based company with one of the most powerful programmatic sampling platforms in the consumer insights industry.
This acquisition is a step forward for Cint in achieving its ultimate vision of being the technology backbone of the world’s most innovative insight companies.
Post-acquisition, P2Sample’s co-founders Mathijs de Jong (CEO) and Janna de Bruijne (COO), will remain in senior leadership roles in the combined entity. They will also join the global management group and help lead key strategic initiatives across the collective organisation.
Tom Buehlmann, CEO of Cint, said, “This is great news for our customers and partners. Cint and P2Sample have a strong shared culture and are two wonderfully complementary businesses. We are impressed with P2Sample’s technology, know-how, supply chain and people. This acquisition creates a global sampling powerhouse with an enormous reach that will provide clients with data they can trust, rock solid dependability and the peace of mind of a partner who is constantly innovating. Together, we are superbly poised to rise to the challenges of the digital age in the market research space.”
Mathijs de Jong, P2Sample’s current CEO, said, “We share Cint’s vision about the evolution of the industry and see huge potential in the combination. Cint is an organisation whose principles and culture are virtually identical to ours. We are excited to join the Cint team at this pivotal moment in time, and we are confident that it’s the right move.”
The two organisations are to operate as separate entities and will be brought together under the Cint Group umbrella by the end of 2019.
Web : https://www.cint.com/