Insight community agency, ABN Impact, has appointed Ivy Cheung to the role of Executive Director in Hong Kong.
“We are really excited to welcome Ivy to the ABN Impact team,” says ABN Impact HK Managing Director, Scott Lee. “We doubled the size of our insight community business in Hong Kong last year and Ivy is exactly the sort of highly experienced insight professional who will help us continue the exciting journey we are on with our clients.”
Ivy Cheung has previously held senior positions with Nielsen and Synovate and is highly regarded by many Hong Kong clients. Ivy will help to support key Insight Community accounts, whilst further developing our online and offline qualitative research.
“I’m thrilled to be working with Scott and Maz again, and take on this new role with great enthusiasm.”, said Ivy, “In this era of connectivity when many consumer decisions are influenced by social media and advocacy, insight community is definitely the go-to approach that helps brands keep an on-going dialogue with their customers, and gain insights in an agile way. I am looking forward to working with this dynamic team and contribute to the continued success of our clients.”
Ivy will be working closely with the senior leadership team in Hong Kong, which includes Executive Directors, Larry Wu and Patrick Corr. She will also be heading our qualitative team with Qualitative Director, Eva Lai.
“’ABN’ or ‘Asia Business Network’ was founded by a group of friends who came together to create a new type of insight consultancy across Asia,” says ABN Impact CEO Maz Amirahmadi. ‘We have been keen to bring Ivy ‘back home’ for a long time and it’s great that the time was right now for both of us to make that happen!’